AUGUST COVER STAR: STEPHHANI
NEW ERA, NO RULES: AUGUST
ISSUE WITH MUSIC PROMOTER
STEPHHANI
The Nigerian Music Industry gradually reaching it's peak, has seen various creatives pitching across continents. These acts ranges from Artists, Music producers and Music promoters. All of these structures should be found in every music, because it makes a proper music organization. I.e: without the music recorded by the artiste, produced by the producer and marketed by these promoters, how do the listeners feasts on every music, having at the back of their mind, that music is life.
We studied how these things plays and undoubtedly, one of the major and most pivotal structure which shouldn't be overemphasized is Music Promotions. A bad promotions, equals a bad music.
The truth remains, no matter how good a song is, without a proper music promotions, it's tantamount to making no music, because it is these promotions that gets an artiste out of the circle they are, putting them where they rightly belong. NOW, YOU SEE HOW HEAVY NOT SKIPPING GETTING A MUSIC MARKETED?
Going further, we went in search of a wizard music Promoter, they call him winch - No Bants. And that's because he knows the in and out, nooks and crannies of his Job. Stephen Boluwatife, Popularly known as Stephanni is a Nigerian Professional Music Promoter, who caught the eyes of his career early enough two years ago, following the Covid-19 break out in 2020. His obsession came out the loneliness and privacy to one's life, the virus gave to every living thing, as the world was on stand still - No Movement, Operation Stay At Home Period. Gradually, it became Paramount and very important for him to live life, and not just live life for the love of it, but making a living out of it!
On PELUMI, Nigeria's envolving music and controversial magazine, we have travelled down, to Stephhani's world. Taking some of his highlights in his Beautiful journey as a music promoter, which we have put together, for a beautiful read, for you all to Consume.
PLEASE ENJOY, THE REST OF THIS INTERVIEW!

HOW DID YOUR MUSIC JOURNEY AS A MUSIC PROMOTER STARTED?
• In 2020, I cultivated the habit of listening to songs because that was around the time we were on the whole COVID break, and music meant a lot to people that period. I would say basically I started being a music promoter professionally early 2021.
HOW DID IT HAPPEN?
• It just happened yeah. I got interested in what it takes for a song to be perfect, the whole mixing, mastering, producing, and promoting, I just knew I was going to love it.
LETS TALK ABOUT THIS.. PULSE NIGERIA247 SOME MONTHS AGO SAW YOU WORTHY TO BEING ONE OF THEIR INFLUENCERS. TELL US ABOUT IT.
• I would not say I was really overwhelmed, I just felt good things takes time and it came at the right time. I actually got lots of engagements that day, it expanded my brand and even gave me the opportunity to double my price.

YOU HAD A COUPLE OF MOMENTS BEING WITH NIGERIAN ARTISTE LYTA. WHAT'S YOUR RELATIONSHIP WITH HIM LIKE?
• I knew LYTA late 2019, when he dropped his first track ’time’. I really liked him because he was able to have paved his way in the music industry even at that young age, I supported him a lot, listened and shared his songs. it was a ‘fan to superstar’ relationship which later turned to a family thing along the way. Few weeks ago I was able to meet him physically, we had lots of discussions on the whole music thing and all I can say is it was a wonderful experience.

YOUR BIRTHDAY, "PARTY WITH STEPHHANI" WAS MASSIVE. DID YOU PROBABLY EXPECT?
• First off, thank God for the success of the party, it was first of its kind in Osun state. As an influencer and also a special person in this great citadel of learning it was really crazy trying to bring a lot of celebs, ballers, sexy ladies together to party with you mehn I thank GOD. It was my first time doing something like that and it was a total shutdown.
YOU ARE IN THE MUSIC GAME, BUT IF ITS NOT MUSIC, WHAT WOULD IT PROBABLY BE?
• Well, I’m a lover of fashion, if it is not music then it is fashion.
NOW, "NEW ERA, NO RULES" WHAT WAS THE IDEA BEHIND THAT? IT SEEM TO HAVE A STRIKING IDENTITY TO YOUR AUDIENCE.. HOW DO YOU DESCRIBE THAT?
• If I was bringing a narrative, as an individual, there are some stuff our parents don’t want us to do, looking at that content, you would see that I was on dreads and you know African parents already have a perspective towards people on dreads, so I was trying to say in this era that I find myself I don’t want to be bound by rules, let me do what I want.
NOW, WE ASK TEN RANDOM QUESTIONS. WE WANT YOU TO BE OPEN ANSWERING THEM.
Nollywood, Hollywood or Bollywood.
• 100% Nollywood
Favorite Nigerian Actor
• Odunlade Adekola
Food or Music
• Food is life (laughs hard)

One Nigerian female Artiste, you have ever dreamt of SMASHING?
• Tiwa savage
One Nigerian female Artiste, you have already SMASHED in your mind?
• Ayra Starr
Tunde Ednut or Instablog9ja which?
• Tunde Ednut

Take us through your Fashion Instinct. What motivated you into it?
• During my first year in school, I dress a lot and take pictures too, people would always say I was photogenic, they loved my poise and I should try and be professional about it, so I decided to work with couple of creatives in ife, we think of a content and make it happen. That was the motivation.
You are given an opportunity to work with any of these Artistes on any of your upcoming projects. Wizkid, Olamide, Davido, LILBABY, Burnaboy, Tiwa savage. Whom would that be?
• Olamide.
WHAT SHOULD YOUR FANS EXPECT FROM YOU?
• Y’all should expect nothing but Greatness.
Thank you for having this moments with us. It was indeed a great fun time with you... If we call you next time. Will you come back? Looooooooooooool
• Yes sure.
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